Terminology

Conglomerate- Anything composed of heterogeneous materials or elements.
                     - Viacom




Demographic- A single vital or social statistic of a human population, as the number of births or deaths.

                    -


Early Adopter- A person who wears clothing or has the new style first.
                      - leader of the pack


Coolhunting- An organization who hunts cool and sells it to companies.
                  - coolhunters


The paradox of Coolhunting- It kills what it finds.



Synergy- The cooperative action of two or more muscles, nerves, or the like.

            - MTV, Sprite



Horizontal Integration- When a company expands its business into different products that are similar to current lines.
                                - A hot dog vendor expanding into selling hamburgers.



Ancillary Markets-A market for theatrical films.
                           - Disney


The feedback loop- Give teens music videos, teens try to be the same as the videos, companies make videos of teens for more videos
                            -MTV